In the age of the internet and social media, and in a time of rapid technological change, creating and distributing works has taken different forms. Consequently, a pertinent question over whether the current copyright laws within the European Union (EU) and the United Kingdom (UK) can protect contents created by artificial intelligence (AI), selfies taken by animals and online user-generated contents. The scope of the current copyright provisions and case law are coming under close scrutiny, with many doubting their applicability to these modern-day examples. Can copyright law be reconciled with these creative realities, and offer protection to the works technology creates? The current measures seem to take a narrow approach in dealing with this issue.